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Agent Virtual Assistant (Santalucía Seguros)

by Santalucía Seguros

Market unit: ES

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Santalucía Seguros (Spain) uses an AI-based virtual assistant that supports its agents during customer advice and tailors answers to customer needs and questions. According to NTT DATA's award announcement it is a RAG-based generative AI assistant inside Microsoft Teams and cut agents' response times by 85%. Bronze, Operational Efficiency, Qorus-NTT DATA Innovation in Insurance Awards 2025.

Generative AINatural language processingIndividual life insuranceProperty insurance
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Santalucía Seguros (Spain) analyses the sales calls of about 600 agents with an AI speech analytics platform. It scores technical and interpersonal sales skills, identifies behaviours that lead to closed sales, and gives agents personalised feedback and supervisors evidence-based coaching guidance, replacing small manual quality samples. Quality-analysis time fell by 95%. Qorus Innovation of the Month (December 2025) and nominee for the Innovation in Insurance Awards 2026.

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