Smile Self-Service Onboarding
Agingby Smile · InsurTech
Market unit: Switzerland
Generative onboarding assistant that helps customers configure and purchase digital insurance products entirely online with instant document generation.
1 free view left this month
AI capability and maturity
AI capability level
Capability Maturity Score (CMS)
4 / 6
Business Adoption Score (BAS)
3 / 6
AI Development Index (ADI)
12 / 36
Business context
- Purpose of use
Make buying digital insurance simple and fully self-service.
- Value chain steps
- Marketing and distributionApplication and onboarding
- Insurance branches
- Property insuranceMotor vehicle insuranceLegal protection insurance
- Application scope
- Customer-facing
- Business criticality
- Business critical
- Country or market unit
- Switzerland
Value and impact
- Added value category
- Revenue increaseCustomer experience improvementEfficiency gain
- Added value estimation
Increases completed online purchases versus the previous flow.
- Time to value (months)
- 4
- Competitive advantage gain
Pure-digital direct insurer with no intermediary friction.
- Quality gain
Clearer guidance reduces application drop-off.
Technical details
- AI category
- Generative AIRecommendation engine
- AI model name
GPT-4o
- Model version
2024-10
- AI platform provider
- OpenAI API
- Cloud provider
- Google Cloud Platform
- Technology stack
- Next.jsOpenAI API
- Interfaces used
Direct web platform
- Architectural insights
Stateless assistant guiding a guided product configurator.
- Automation level
- 4/5
- Estimated IT difficulty
- 2/5
Compliance and governance
- EU AI Act risk category
- Limited risk
- EU AI Act role
- Provider
- Relevant policies
- General Data Protection RegulationSwiss Federal Act on Data Protection
- Responsibilities
Digital product team owns the conversational purchase flow.
- Data used
Product catalogue, pricing rules, anonymised session data.
Metadata
- Development type
- Minimum viable product
- Go-live date
- Dec 15, 2024
- Estimated number of users
- 60,000
- License model
- Software as a service
Community
Average rating
Comments
Log in to join the discussion.
No comments yet. Be the first to comment.
Related solutions
AXA has initiated a global deployment of Microsoft 365 Copilot to its employees, enhancing its AI-at-scale strategy. This rollout integrates AI assistance into Microsoft Office tools like Teams, Outlook, and Word, aiming to streamline daily tasks and improve collaboration. The initiative builds on AXA's previous deployment of Secure GPT, a generative AI service, and is part of a broader effort to upskill employees in AI competencies.
Generative AI that analyses third-party contracts in real time to build personalised motor insurance policies on the fly.
Modular generative AI platform deployed across multiple markets and embedded in claims, underwriting, legal, and employee productivity functions. The suite includes AgentIQ for agents and brokers, PolicyIQ and ProgramIQ for policy wording and comparison, GuidelineIQ for underwriting adherence, ClaimsIQ for coverage and fraud detection, and VoiceIQ for service centre performance.