Smile Self-Service Onboarding
Agingby Smile · InsurTech
Market unit: Switzerland
Generative onboarding assistant that helps customers configure and purchase digital insurance products entirely online with instant document generation.
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AI capability and maturity
AI capability level
Capability Maturity Score (CMS)
4 / 6
Business Adoption Score (BAS)
3 / 6
AI Development Index (ADI)
12 / 36
Business context
- Purpose of use
Make buying digital insurance simple and fully self-service.
- Value chain steps
- Marketing and distributionApplication and onboarding
- Insurance branches
- Property insuranceMotor vehicle insuranceLegal protection insurance
- Application scope
- Customer-facing
- Business criticality
- Business critical
- Country or market unit
- Switzerland
Value and impact
- Added value category
- Revenue increaseCustomer experience improvementEfficiency gain
- Added value estimation
Increases completed online purchases versus the previous flow.
- Time to value (months)
- 4
- Competitive advantage gain
Pure-digital direct insurer with no intermediary friction.
- Quality gain
Clearer guidance reduces application drop-off.
Technical details
- AI category
- Generative AIRecommendation engine
- AI model name
GPT-4o
- Model version
2024-10
- AI platform provider
- OpenAI API
- Cloud provider
- Google Cloud Platform
- Technology stack
- Next.jsOpenAI API
- Interfaces used
Direct web platform
- Architectural insights
Stateless assistant guiding a guided product configurator.
- Automation level
- 4/5
- Estimated IT difficulty
- 2/5
Compliance and governance
- EU AI Act risk category
- Limited risk
- EU AI Act role
- Provider
- Relevant policies
- General Data Protection RegulationSwiss Federal Act on Data Protection
- Responsibilities
Digital product team owns the conversational purchase flow.
- Data used
Product catalogue, pricing rules, anonymised session data.
Metadata
- Development type
- Minimum viable product
- Go-live date
- Dec 15, 2024
- Estimated number of users
- 60,000
- License model
- Software as a service
Community
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