AI speech analytics for sales calls (Santalucía Seguros)
by Santalucía Seguros
Market unit: ES
Santalucía Seguros (Spain) analyses the sales calls of about 600 agents with an AI speech analytics platform. It scores technical and interpersonal sales skills, identifies behaviours that lead to closed sales, and gives agents personalised feedback and supervisors evidence-based coaching guidance, replacing small manual quality samples. Quality-analysis time fell by 95%. Qorus Innovation of the Month (December 2025) and nominee for the Innovation in Insurance Awards 2026.
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AI capability and maturity
AI capability level
Business context
- Value chain steps
- Marketing and distribution
- Insurance branches
- Individual life insuranceProperty insurance
- Application scope
- Internal only
- Country or market unit
- ES
Value and impact
- Added value category
- Revenue increaseEfficiency gainQuality improvement
- Estimated time savings
Quality-analysis time reduced by 95%
Technical details
- AI category
- Machine learning and predictive analyticsNatural language processing
Compliance and governance
- EU AI Act risk category
- Limited risk
- EU AI Act role
- Deployer
- Relevant policies
- EU Artificial Intelligence ActGeneral Data Protection Regulation
Metadata
- Development type
- Scaled application
- Estimated number of users
- 600
Community
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