IBM iX GenAI Content (Multilingual Meta Descriptions, Baloise)
Verification pendingby Baloise Group (DE/CH/LU/BE) · Primary insurer
Market unit: DE
Baloise worked with IBM iX to generate multilingual SEO meta descriptions using generative AI (ChatGPT), rolled out in phases across the websites in Germany and Switzerland, followed by Luxembourg and Belgium.
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AI capability and maturity
AI capability level
Capability Maturity Score (CMS)
3 / 6
Business Adoption Score (BAS)
3 / 6
AI Development Index (ADI)
9 / 36
Business context
- Value chain steps
- Marketing and distribution
- Application scope
- Internal only
- Country or market unit
- DE
Technical details
- AI category
- Generative AINatural language processing
Metadata
- Development type
- Minimum viable product
- Original source
- https://ibmix.de/en/projects/baloise
Community
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