Baloise Group (DE/CH/LU/BE) logo

IBM iX GenAI Content (Multilingual Meta Descriptions, Baloise)

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by Baloise Group (DE/CH/LU/BE) · Primary insurer

Market unit: DE

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Baloise worked with IBM iX to generate multilingual SEO meta descriptions using generative AI (ChatGPT), rolled out in phases across the websites in Germany and Switzerland, followed by Luxembourg and Belgium.

Generative AINatural language processing

AI capability and maturity

AI capability level

UnderstandGenerateReasonDecideActCollaborate

Capability Maturity Score (CMS)

3 / 6

Business Adoption Score (BAS)

3 / 6

AI Development Index (ADI)

9 / 36

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