Vida Fácil GenAI sales assistant (MAPFRE Brasil)
by MAPFRE Brasil · Primary insurer
Market unit: BR
Vida Fácil is a generative AI assistant that MAPFRE launched in Brazil on 27 October 2026 to support its commercial teams in life insurance sales. Sales staff ask questions in natural language about life products, coverages, contracting rules and processes; the tool retrieves the most relevant information from technical content validated by MAPFRE specialists and presents it in a structured way, so teams can answer advisers, consultants and brokers faster and spend more time on clients and new business. MAPFRE stresses that it does not replace specialists, who remain available for complex or personalised cases. The tool runs on MAPFRE's internal platform and is being rolled out in phases, with availability to all commercial teams expected within weeks of launch. No usage or productivity figures have been published.
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Business context
- Value chain steps
- Marketing and distribution
- Insurance branches
- Individual life insurance
- Application scope
- Internal only
- Business criticality
- Business operational
- Country or market unit
- BR
Value and impact
- Added value category
- Efficiency gainQuality improvement
Technical details
- AI category
- Generative AINatural language processing
Compliance and governance
- EU AI Act risk category
- Not available
- EU AI Act role
- Not applicable
- Relevant policies
- Other
Metadata
- Development type
- Minimum viable product
- Go-live date
- Oct 27, 2026
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